7 years behind us… a lifetime ahead!

7 years behind us… a lifetime ahead!

On behalf of the entire Abaj family, I extend heartiest congratulations to all our stakeholders for these 7 glorious years of success. It is a matter of great pride to see Abaj grow up.

Abaj commenced its journey in 2010, established with the aim of catering to the ever-increasing consumer durable market of India. The vision has remained the same all these years: to provide high-quality, high-end digital lifestyle products at affordable prices even for the latest technologies.

Our portfolio speaks for itself now. From LED Smart TVs to soundbars to washing machines, we are a name to reckon with in every product category that we’ve entered. And the already-impressive portfolio continues to grow.




We are proud to have won the trust of thousands of consumers with our highest quality products at affordable prices. Being an Indian company, we identified and understand the niche in the current market of consumer durable, and the unique requirements of Indian customers. This is the very thought behind the products we have innovated for our consumers.

In the coming years, Abaj has the opportunity to reach even more households and organisations. We plan to enter hitherto untapped territories and have embarked upon expansion of activities in many of these territories. We will also be launching new products in the near future.

Thank you so much for your part in our success–your purchases, your confidence, and your trust. We certainly couldn’t have done it without you, nor can we take the next steps without your support. We hope you’ll keep holding us to high standards, and tell us when we’ve met your expectations and when we’ve let you down.

With deep appreciation,

Nirav Patel

Managing Director